Our story

Our story

It all started with a wrinkled shirt at 7 p.m.

Like a lot of men, we spent our days in shirts: the office, meetings, dinners. And every evening it was the same story: wrinkles everywhere, sweat stains under the arms, and buttons pulling across the stomach.

We looked for a shirt that fixed all of that. We couldn't find one. So we designed it: a tailored cut that flatters the shoulders and falls straight over the stomach, in a fabric that doesn't wrinkle and doesn't show sweat.

That's the Iconix Shirt: one shirt, made to last the whole day, for every body. No endless collections, no passing trends. Just the shirt we wish we'd had from the start.

Discover the shirt